4x4ward apparel is made with the way we actually wear t-shirts in mind. 
We wear them camping, getting rigs unstuck, around the campfire. They get dirty and we throw them in the wash, and we embroider details instead of screen-print so they last longer. We use higher quality fabric that’s softer because your probably just going to wear it when you crawl in to your sleeping bag. And most importantly, we tend to keep it simple with smaller designs, because the trees don’t have billboards in them, nor should they.