In the early 1990s, seeing an opportunity to gather Mitsubishi owners who enjoyed the outdoors, Mitsubishi founded Star Camp. This annual trek is still going on each summer in Japan and brings thousands of Mitsubishi owners of all walks of like and all makes and models. 
 
While at Star Camp, visitors can test out the latest Mitsubishi 4wd vehicles and pick up souvineers. These mugs, shirts, and jackets are hard to come by as most owners don't want to let them go. Though sometimes we get lucky enough and can offer it here.